How to Move from Wix to WordPress Without Losing SEO
Short answer: Wix has no one-click export to WordPress. Blog posts can be moved through the Wix RSS feed, but pages, images and design must be rebuilt. To keep your Google rankings, keep the same domain, list every old URL, and set up 301 redirects from each old URL to its new WordPress page before you switch.
Businesses usually move to WordPress for more control: better SEO options, custom features, lower long-term costs or simply owning their site fully. The move itself is safe if you plan it.
Before you start
- Check your domain. If you bought it through Wix, you can keep it and point it to new hosting, or transfer it to another registrar. Don’t let it expire.
- List every URL. Use your Wix sitemap (yourdomain.com/sitemap.xml) and Google Search Console to export every page and blog URL that gets traffic.
- Note your top pages. In Search Console, see which pages bring the most clicks. These need the most care.
- Back up content. Save text, images and any form submissions you need.
Step-by-step migration
1. Set up hosting and WordPress
Choose reliable hosting, install WordPress and build on a temporary address or staging site. Your Wix site stays live meanwhile.
2. Move blog posts
Wix provides an RSS feed of your blog (usually yourdomain.com/blog-feed.xml or similar). WordPress can import it via Tools → Import → RSS. This moves post text and titles. It doesn’t always bring images, categories or exact formatting, so check each post.
3. Rebuild pages
There’s no automatic page transfer. Rebuild each page in WordPress, ideally with a lightweight theme and the block editor rather than a heavy page builder. This is a chance to improve content and structure, not just copy it.
4. Move images
Download images from Wix and upload them to WordPress. Compress them and add proper alt text as you go.
5. Recreate forms, menus and integrations
Contact forms, WhatsApp buttons, maps, analytics, Meta Pixel and any booking or payment tools.
6. Match URLs or set up redirects
Where possible, keep the same URL paths (for example /services/dental-implants). Where URLs change, create 301 redirects from each old URL to the matching new page, using a redirect plugin or your SEO plugin. Wix blog posts often sit under /post/; WordPress usually uses a different structure, so these almost always need redirects.
7. Carry over SEO settings
Copy page titles and meta descriptions for pages that rank. Set up your SEO plugin, XML sitemap and schema.
8. Switch the domain
When everything is tested, point your domain to the new hosting. Make sure HTTPS works.
9. After launch
- Submit the new sitemap in Google Search Console.
- Check the Pages report for errors and 404s for a few weeks.
- Test every redirect from your old URL list.
- Compare traffic and enquiries with the period before the move.
Common mistakes
- Switching the domain before redirects are ready
- Forgetting blog post and image URLs
- Changing page content so much that ranking pages lose what made them rank
- Using a heavy theme that makes the new site slower than the old one
- Cancelling Wix before checking everything has moved
Moving from Wix?
We rebuild your site on WordPress, move your content, set up every redirect and watch Search Console for 30 days after launch.
FAQ
Can I export my Wix website to WordPress automatically?+
Not fully. Blog posts can be imported through the RSS feed, but pages, design and most images need to be rebuilt or moved by hand.
Will I lose my Google rankings when moving from Wix?+
You may see small changes for a few weeks, but with the same domain, 301 redirects and carried-over content, rankings usually recover and often improve.
Can I keep my Wix domain?+
Yes. You can point it to your new hosting or transfer it to another registrar.
How long does a Wix to WordPress migration take?+
A small business site usually takes 2–4 weeks, depending on the number of pages and blog posts.
Sources: Seahawk – How to migrate from Wix to WordPress
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